WHO KNEW?
Who knew, year two
Walmart’s “Who Knew?” campaign was a massive success in driving reappraisal & shifting consumer perceptions of the retail giant from a basic "big-box" store to an expansive, tech-forward retailer. To keep up the momentum, we helped lead the campaign into Year 2, spreading the word about Walmart beyond just Walton and showcasing even more in-the-know shoppers along the way.
Express Delivery in an hour? High stakes are no match for Walmart’s lightning-fast Express Delivery when you need it most. Hungry tiger? No problem.
Half a billion items? It’s amazing what you can do and who you can be when you’ve got Walmart’s assortment of half a billion items at your fingertips.
Our role throughout the development of this campaign included execution across a full-funnel, multi-platform integrated campaign, selling cohesive ideas to a diverse range of client groups & stakeholders, as well as celebrity talent management & collaboration. And yes, we did also cast a live tiger named Denali. Consummate professional.
From Walmart pharmacy delivery to high-style home finds & beyond, we brought the campaign’s signature wit & relatability to the mid-funnel with dozens of OLV assets like these.
“Wait, that’s real?”
As we worked on this brand platform across launch, back-to-school and holiday, “Who knew?” became something we genuinely started to hear all the time from partners on set. Wait, these jeans are really from Walmart? You mean they actually deliver that fast? Walmart has THAT brand? Who knew, indeed. So, we brought the authenticity & comedy of those behind-the-scenes moments to social.
CREDITS
Creative Direction:
Danny Weilandt & Christina Swan
Creatives:
Lexey Watson, Reilly Harmer, Kayla Hall, Grace Geary
Directors:
Terri Timely
Production:
Park Pictures