welcome to the
gen-a runway
When it comes to getting back-to-school ready, sometimes parents need a little help. So we let the kids run this campaign, showing off everything they need to look, feel & perform their best this school year. Class is in session.
and don’t worry, there was even more campaign in that campaign
SNACKABLE SOCIAL
On social, we surrounded our dance moments & clips with interviews led by influencer Kat Stickler, and of course, the real stars of the show — the students.
CREDITS
Creative Direction: Danny Weilandt*, Jamie Fox & Yuri Kim
Director: Ezra Hurwitz, Danielle Levitt
Production: M ss ng P ces
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*🤰NOTE: Swan was not involved in this project. She was hard at work in post-production on another impressive creative endeavor: having a human baby.